Business Reliance On Digital Technology Makes Digital Asset Management A Must


Long gone are the days of doing everything manually and of limited technology. As expected, practically everything we do today is easier and certainly much faster.

It doesn’t seem that long ago that we had to walk up to the television to turn it on or off. Yes, remote controls were, at one stage, a truly luxurious asset to have in the home.

Then there are cameras, where people had to buy a film, place it inside the camera and take it to the camera shop to get the photos printed. It was like a lucky dip wondering if the photos were going to turn out clear, that the object was central and if they even turned out at all. Now you can place your camera on a wall, walk away and it’ll automatically take your photo via a timer. Plus, you can now print your own photos off if you like, or simply transfer them across to your personal or work computer. Talk about easy!

Music technology has taken similar leaps and bounds. Rather than placing a scratched vinyl record on a turn table, you can now download your music and share your music files with others. With all of this technology comes a great need for digital asset management.

We are now bombarded with so many products and devices that use digital technology. MP3s, DVDS, digital cameras, I-phones and digital recorders are just several examples of digital technology that has saturated the technology market. Practically everyone has some form of digital device. They all store files which are extremely valuable and must be secured, easily accessible and be able to be shared with others.

Businesses in particular, are heavily reliant upon digital technology. Unlike files saved from home devices, business files are extremely precious and non-replaceable for many companies. Digital asset management helps businesses keep these files managed, stored and archived. Businesses can lose a lot of money if these digital assets are lost. In fact, these digital assets (or files) are as highly regarded in terms of importance as many other assets within the company.

There are all types of digital assets that businesses use – quite often on a daily basis. Digital images for past, current or upcoming projects must be secured and available at a moment’s notice. In some industries, there is a lot of importance on recording digital audio files as well. No matter what type of business you are in, you are going to use digital technology as part of your day-to-day running of the business. That’s where digital asset management comes into play. Can you afford to lose your business’s digital files?

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